how it began

The desire to come together in a positive and inspirational way with the children at the center was named by the Indigenous community through a feedback process conducted by Kw’umut Lelum in 2010. Too often the community was being brought together through tragedy, loss and injustice and this pattern of connecting in pain and despair needed to change.

With this feedback in mind, Executive Director of Kw’umut Lelum Family and Child Services Agency, William Yoachim, instigated the Hope and Health initiative to bring the community together in a positive way and engage and inspire the children and youth in care in an active, playful way. As an Aboriginal youth who overcame significant adversity, Bill himself credits his own involvement in sports as a kid with helping him develop both flexibility and resiliency that serves him well in life.

In honoring the Coast Salish love for soccer and for the Whitecaps FC team, Bill strategized with Ed Georgica (Whitecaps FC Head of Soccer Operations) and his wife Deana Gill-Georgica (a strategy/management consultant servicing KL at the time), on how best to realize the goals of the initiative within the context of a community-based event. Initially named “KL Cares and Kicks”, the program was piloted in the summer of 2011 through an inaugural event in Nanaimo, BC in partnership with Kw’umut Lelum and the Whitecaps FC.

The tremendous level of community engagement and high impact outcomes encouraged the founders to sustain and expand engaging other partners throughout Vancouver Island. Through this expansion, the initiative was rebranded “Hope & Health” to reflect the mission and core outcomes.

More than an annual community event, Hope and Health reflects a movement. By finding opportunities to promote and keep the momentum going on a continuous basis, the children and youth who are the heart and center of this movement experience hope and health, inspiration and mentorship through soccer.

The most important thing is to try and inspire people so that they can be great in whatever they want to do.
— Kobe Bryant

What We've Achieved

  • To date, over 5000 Aboriginal children and youth have attended Hope and Health Skills and Drills community camps.

  • Three “Evening of Champions” events involving 1000 in general attendance, featuring a variety of popular and dynamic Whitecaps FC players, Carl Valentine, Kimberly Caldwell, Theo Fleury and other special guests.

  • 350+ seaplane/Helijet trips across the Coast Salish sea for Whitecaps FC Players and special guests (many first time flyers).

  • 6 Boot Drives, in partnership with Vancouver Whitecaps and Soccer Express have collected over 1000+ boots that have been distributed to the Hope and Health children and youth.


  • 75+ INCREDIBLE Volunteers come out for each community camp, including VIU Mariners and UBC Thunderbirds players to coach.

  • Generous in-kind donations and partnerships- it's about a long term vision and relationship!

Be yourself; everyone else is already taken.
— Oscar Wilde

second generation Hope and health Logo

Hope and Health Home Logo_CMYK2017_1.jpg

Our second generation Hope and Health logo is an original design by Coast Salish artist Maynard Johnny Jr. created to reflect the positive and uplifting impact for the Aboriginal children and youth involved inz
Hope and Health. The eagle represents strength love and harmony, using these qualities to lift our children in a positive and healthy manner.
The picture of the child’s face reflects the joy they experience with
being at the centre of our community and feeling loved and inspired.
The open wings and top represent each and every child’s potential to achieve greatness in his/her life and to utilize adversity to learn and develop strength and resiliency.

The intent behind this second generation logo is that it will better fit Hope and Health's strategic direction in utilizing multiple platforms - beyond soccer - to build resiliency and leadership with Indigenous children and youth. Stay tuned.


first generation hope and health logo


Our original Hope and Health logo was designed by Coast Salish artist Maynard Johnny Jr. created to reflect the positive impact of soccer for the Aboriginal children and youth involved in Hope and Health. The eagles represent strength, courage and personal leadership that comes from being active on the pitch and in being open to the mentorship offered through the Hope and Health experiences. The picture of the child’s face reflects the joy they experience with being at the centre of our community and feeling loved and inspired.


In football [soccer], the worst blindness is only seeing the ball.
— Nelson Falcão Rodrigues